I created visual identity system with colors, logos, typography, photos, and icons. This visual identity system will be used to create the Paxos prototype application. This will ensure that the application has a consistent look and feel providing a unified and visually appealing user experience.
As a Visual Designer, I conducted design research, created iconography, designed a logo, and thoughtfully selected images, a color palette, and typography for the Paxos app. These elements were meticulously chosen and created to establish a distinct visual design identity that will be implemented in the development of the Paxos app.
I follow several steps in my design process. Initially, I conduct design research by assembling a mood board. From this mood board, I extract a color palette based on the curated images. Simultaneously, I build a mind map, noting down important words and elements essential for the project. Additionally, I kick off the creative phase by sketching ideas for iconography and logo design. Upon identifying some sketches, I transition to Adobe Illustrator, transforming these concepts into digital designs.
